swb saving the Breminale
Despite the positive response to the BREMINALE an the increasing number of visitors in 1990 and 2000 the year 2001 was challenging. Rising costs for infrastructure and staff ensured a financial minus of 25.000€ in advance and constituted a bad basis for the festival. The cancellation of the 15. BREMINALE was announced and triggered a large echo in the media. Just one day later the energy supplier sbw offered balancing the remaining amounts to zero. To this day the swb is one of the main sponsors.
A Ferris wheel enabled the visitors to have a fantastic view over the whole festival area, the Weser and the „Viertel“ but unfortunately rain clouds covered the sky . „Bad Weather“, the loyal assistant of the BREMINALE was again present! Arctic temperatures, wind, heavy rain and high tide descended on the Osterdeich.
2004 then the BREMINALE started and had as its motto „swingin in the rain“. Bad weather was expected by the organizers and a highly discussed topic. Against all expectations five warm, sunny days were the matter of fact!
A new cooperation partner made a huge line-up change possible: Bremen Vier. High-carat acts like Soulounge and Culcha Candela rocked the new „sbw Bühne im Bremen Vier-Zelt“ and provided record-breaking numbers of visitors.